Let’s get one thing straight - there’s no magic pill. No scoop of powder that’ll turn you into Thor overnight or give you the digestive system of a Zen monk. But here’s the kicker: over 90% of Aussie men don’t eat enough fruit or veg each day and most are low on key nutrients. That means you’re probably running at half throttle without even knowing it.

Supplements aren’t just for pumped-up gym junkies, lycra-clad latte-sipping pedal pushers or weekend warriors chasing an assortment of balls. They’re for everyday men, from those doing their best to eat balanced, to the ones grinding long hours, stressing hard, sleeping like crap and thinking three coffees and a meat pie counts as “nutrition.”

Most of us don’t eat perfectly, far from it. Between dodgy meals, late nights and the occasional beer (or six), it’s easy to miss the fuel your body needs to stay sharp. That’s where supplements step in. Not to replace food but to cover the gaps your diet leaves wide open.

·       Creatine: One of the most researched, proven ways to boost daily energy, performance, and recovery. Helps you push through long workdays, improve strength for training and weekend sport or just recover faster so you’re ready for the next round.

·       Protein: Essential for building muscle, hormones, enzymes, and repairing your body. Maintains muscle mass as you age, supports testosterone production and helps you feel fuller so you’re not always reaching for snacks.

·       Plant Protein Blend (Pea + Brown Rice): A complete amino acid profile that’s easier on the gut than heavy animal proteins. Means less bloat and digestive issues plus proven heart health benefits from balancing plant and meat protein sources.

·       Digestive Enzymes: Break protein down into amino acids your body can actually use. Better nutrient absorption means more energy from every meal, especially if your diet isn’t perfect.

·       Probiotics: Keep your gut and immune system firing. A healthy gut supports immunity, reduces inflammation and even helps with focus and mood, plus keeps you regular.

·       Vitamins & Minerals: Fill the gaps your diet leaves behind. Support energy, metabolism, recovery so you don’t feel like you’re running on empty.

That’s the thinking behind Dayfuel START, a simple, clean, plant-based formula with creatine, protein, probiotics, digestive enzymes and essential vitamins/minerals to help you feel and function better every day. It’s your daily insurance policy against the dreaded afternoon crash.

No fluff. No gimmicks. Just fuel for men who want to feel good, move better, and get on with it.

Fuel better. Feel better.