…. here’s why: Smart Men Don’t Choose Sides.

Man has been hunting protein since before we even knew what the hell a “nutrient” was. From dragging home chunks of woolly mammoth to scavenging whatever was left after a sabre-tooth finished its dinner, protein has always been the centrepiece of survival. It’s in every cell of your body, every hormone, every muscle fibre, every repair job your body runs overnight. So yes! We need protein. That should be bloody obvious by now.

But here’s the twist: we were never meant to get it from just one source.

Early humans didn’t sit around arguing about “plant vs. animal.” They took whatever they could find berries, roots, nuts, seeds, meat, bugs, bone marrow, anything with an amino acid was worth stealing. It wasn’t ideology; it was survival. While we’ve upgraded from cave life and bad haircuts, the biology hasn’t changed.

Your body still performs best when it gets both plant protein and animal protein.
Not either/or.  Both.

Animal protein gives you power. Plant protein keeps the system running clean. Together, they’re the formula for feeling good now and holding up well later in life.

That’s exactly why START is built around 20 grams of clean plant protein. Not to replace your steak, ‘cause that’s never f*cking happening, but to give your body the balance most blokes miss. It’s the gut-friendly, anti-inflammatory, nutrient-dense side of protein that complements the meat you already eat.

START fills the gaps, supports your digestion, steadies your energy and gives you the part of protein evolution always intended you to have; the plant side you’re probably not getting from breakfast, lunch, or whatever you inhaled on the run.

Strong men eat meat.
Smart men get plants in too.
START helps makes sure you get it…. every single day.